Supporting independent media in the Baltics
In 2016 we launched a project to help catalyse growth in the Russian-language media sector by demonstrating the latent demand for high quality Russian-language content and helping establish commercially viable routes to this market.
To help establish the publishing models of the future, we set up the Baltics Media Accelerator, helping three emerging online media companies to build scalable and sustainable businesses. We analysed each company’s needs and developed a tailored strategy to help them attract investment, including a capacity building programme with experts from local agencies and media organisations providing training and mentoring. After Zinc Network’s involvement, all of the companies’ audience share increased by over 50%, with one business seeing a 200% increase in advertising revenue and another securing angel investment, putting them on a long-term footing to commercial success.