News

Continuing to empower parents and educators to champion dyslexic thinking

Continuing to empower parents and educators to champion dyslexic thinking

We are delighted that our Round Pegs, Square Holes campaign for Made by Dyslexia has been shortlisted in the CNGO – Best Equality & Inclusion Cause Campaign category in this year’s Purpose Awards EMEA. Executive Creative Director Margherita Watt looks at how it can help raise awareness of changing thinking around dyslexia.

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The Gapped Society and what it means for communications

The Gapped Society and what it means for communications

8 pm on Thursday May 28th this year saw the final Clap for Our Carers and will have marked the high-water mark, but also the end, of something that we in the communications and marketing world have taken for granted for over 150 years. That something? Mass society. And the mass communications and the mass media that went with it.

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Armenia’s superpower influencers

Armenia’s superpower influencers

As the decades-old conflict over Nagorno Karabakh erupted again between Azerbaijan and Armenia earlier this month, a new social media battleground emerged as both parties compete for international sympathy, support and legitimacy.

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Why perceptions of AI matter

Why perceptions of AI matter

The UK government has made improving and boosting research and innovation in both the public and private sectors a priority. Boris Johnson has committed to doubling the public R&D budget over 5 years, on the way to meeting a pledge of spending 2.4% of GDP on R&D by 2027. And investment in AI is an important element of these plans.

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Our future relationship with China

Our future relationship with China

How do young people in the UK think we should engage with China in the years ahead? New research from The British Foreign Policy Group has revealed some surprising results.

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How the alt-right is using Covid-19 as cover to spread propaganda

How the alt-right is using Covid-19 as cover to spread propaganda

Earlier in the year, posters and stickers spouting racist messages began appearing in some London tube stations.

The stickers, which used the logo of Extinction Rebellion, the campaign group, implored people to “preserve an endangered species of white Brits”. They described coronavirus as a “cure” to end the “disease” that was mankind.

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Reducing the impact of harmful web content

Reducing the impact of harmful web content

Users of the Bing search engine who seek out potentially harmful web content will be served advertising that aims to build their resilience to this material, using a plan developed by Zinc Network....

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Why we joined the fight against plastics

Why we joined the fight against plastics

It’s hard to believe now, but back in 2016 hardly anyone was talking about plastic. With ‘Blue Planet 2’ still a year and a half away from being released, only NGOs were talking about the devastating effect...

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GravityLight powers 38 million views

GravityLight powers 38 million views

An electric light powered solely by gravity? It’s an astonishing story — and when it landed in my inbox last year, I knew I had to commission a film about it for our Facebook video channel, Zinc. After all,...

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