Continuing to empower parents and educators to champion dyslexic thinking
We are delighted that our Round Pegs, Square Holes campaign for Made by Dyslexia has been shortlisted in the CNGO – Best Equality & Inclusion Cause Campaign category in this year’s Purpose Awards EMEA. Executive Creative Director Margherita Watt looks at how it can help raise awareness of changing thinking around dyslexia.
Ethical and safeguarding challenges posed by producing a campaign to tackle online child sexual abuse
Executive Creative Director Margherita Watt explores the challenges posed by working on a campaign to tackle online grooming.
Telegram – a tool for hostile actors or a force for good?
Telegram has been no stranger to media scrutiny since its inception in 2013. In this post, we explore whether Telegram is the tool of global bad actors or a force for good.
Tackling increasing levels of gender-based violence in Afghanistan
Preventing gender-based violence is complex and difficult in most countries. But in Afghanistan, how do you deliver an intervention that starts to challenge centuries of violence?
Supporting independent media in the Baltic States
The independent media landscape is changing, and so must media development programmes that support it.
The Gapped Society and what it means for communications
8 pm on Thursday May 28th this year saw the final Clap for Our Carers and will have marked the high-water mark, but also the end, of something that we in the communications and marketing world have taken for granted for over 150 years. That something? Mass society. And the mass communications and the mass media that went with it.
Challenging perceptions of dyslexic children and how to support them
Teachers, support staff, SENCOs and parents are being urged to do more to help dyslexic children in school, in a new campaign launched by Made by Dyslexia and supported by Zinc Network.
Why perceptions of AI matter
The UK government has made improving and boosting research and innovation in both the public and private sectors a priority. Boris Johnson has committed to doubling the public R&D budget over 5 years, on the way to meeting a pledge of spending 2.4% of GDP on R&D by 2027. And investment in AI is an important element of these plans.
Privacy concerns threaten viability of track-and-trace app
Will Brits use a track-and-trace app?
With the opening of gyms, beauty salons and pubs, British society is tentatively emerging from lockdown. After months of restrictions, more and more of us are reacquainting ourselves with much-loved aspects of daily life.
Our future relationship with China
How do young people in the UK think we should engage with China in the years ahead? New research from The British Foreign Policy Group has revealed some surprising results.
How the alt-right is using Covid-19 as cover to spread propaganda
Earlier in the year, posters and stickers spouting racist messages began appearing in some London tube stations.
The stickers, which used the logo of Extinction Rebellion, the campaign group, implored people to “preserve an endangered species of white Brits”. They described coronavirus as a “cure” to end the “disease” that was mankind.
Far right hijack coronavirus crisis to push agenda and boost support
Extremists are using the pandemic to promote themselves as supporters of the community and spread fake information. Far-right movements are exploiting the coronavirus crisis to push their anti-minority...
Tackling the rising threat of online child sexual abuse
Among the unintended consequences of lockdown has been a rise in online child sexual abuse, as our ECD Margherita Watt recently explained in The Independent.
Forces sweetheart supports Zinc lockdown film
At the start of lockdown, the late Dame Vera Lynn took to the pages of the Daily Mirror to support our film promoting social distancing.
Reducing the impact of harmful web content
Users of the Bing search engine who seek out potentially harmful web content will be served advertising that aims to build their resilience to this material, using a plan developed by Zinc Network....
How Russia spreads disinformation via RT is more nuanced than we realise
Monitoring the output of state-controlled media allows us to counter its power – the Ofcom fine for RT is a start The £200,000 fine handed out by Ofcom to the TV network RT (formerly Russia Today)...
Why we joined the fight against plastics
It’s hard to believe now, but back in 2016 hardly anyone was talking about plastic. With ‘Blue Planet 2’ still a year and a half away from being released, only NGOs were talking about the devastating effect...
GravityLight powers 38 million views
An electric light powered solely by gravity? It’s an astonishing story — and when it landed in my inbox last year, I knew I had to commission a film about it for our Facebook video channel, Zinc. After all,...